Circ. One Category Management
The Circ. One Category Management effort is another rapidly growing segment of our business. We are fortunate to have Bill Jourdan, former magazine buyer at Borders Group, to oversee this area. He works closely with our client retailers and their magazine staff to help them get the most out of their magazine program. We customize the approach for each retailer to fit their particular needs and newsstand objectives. Here are just a few of the many areas we address:
- Coordinate inventory and magazine assortments by analyzing magazine POS and vendor sales data to ensure our client retailers have the optimum title mix with reasonable draw levels.
- Order new magazines and emerging special issues when they are suitable for our retail customers.
- Develop strictly enforced authorized magazine lists to maximize profitability and avoid title duplication among various magazine vendors.
- Strive to communicate vital sales and merchandising information to store personnel to help drive newsstand performance, fielding questions and store requests.
Interested retailers may contact us for more information:
Email: gjudy@circone.net
Phone: (360) 680-9011